Real Results From Real People

These aren't polished corporate success stories. They're actual accounts from business owners who've worked through our programs and found ways to improve their operations. Some saw major shifts, others made smaller adjustments that mattered.

Freya Thornhill teaching advanced business model frameworks

Teaching What Actually Works

Freya Thornhill spent 14 years building and dismantling business models across retail, hospitality, and professional services before she started teaching. She didn't follow a traditional academic path — most of her expertise came from fixing broken revenue structures and watching businesses either adapt or fail.

Her approach centers on pattern recognition. After analyzing hundreds of businesses, she noticed the same structural issues appearing across different industries. Cash flow mismanagement. Pricing that ignores actual costs. Revenue models that can't scale beyond the founder's time.

Students often mention her directness. She won't validate a business idea just to be encouraging. If the numbers don't support it, she'll explain why and suggest alternatives. That honesty has made her courses popular with people who've already tried launching something and hit obstacles they didn't anticipate.

14 Years Industry Experience Business Model Specialist Revenue Structure Expert

Program Outcomes From 2024

287

Businesses participated in full programs

73%

Reported improved financial clarity within six months

4.6

Average rating from participant feedback surveys

Business model analysis session with revenue structure diagrams

What We've Learned About Business Models

After working with nearly 300 businesses last year, certain patterns became impossible to ignore. Most struggling businesses don't have product problems — they have structural ones. The offering might be solid, but the way it's packaged, priced, or delivered creates bottlenecks.

One common issue: businesses built entirely around billable hours. The model works until you run out of time to sell. We've seen consultants, designers, and specialized service providers hit the same ceiling. Revenue growth requires working more hours, which eventually becomes unsustainable.

The solution usually involves restructuring how value gets delivered. Some businesses shift to project-based pricing. Others create productized services with fixed scopes. A few develop group programs or licensing arrangements. The specifics vary, but the principle stays consistent: separate revenue from hours worked.

Subscription models work well for ongoing services but require consistent value delivery
Tiered pricing helps different customer segments access your services at appropriate levels
Fixed-price packages reduce decision fatigue and make purchasing easier
Hybrid models often provide the most flexibility during business transitions

Another insight from last year: cash flow problems rarely stem from insufficient revenue. More often, they come from poor timing between expenses and income. Businesses that solve this through deposits, milestone payments, or retainers tend to operate with less financial stress.

Next Program Starts September 2025

We're running another cohort starting September with 30 available spots. The program runs for 12 weeks and covers business model evaluation, revenue structure redesign, and practical financial planning. Applications open June 2025.

View Program Details